This is Why Target Has Those Big Red Balls

Every time I go to Target to pick up a small purchase like let’s say a last minute gift for a kid’s Birthday party, I leave with a cart full of stuff costing over $100! This seems to happen to everybody. After all, Target has it all from clothing, cleaning products, household goods and toys. Speaking of toys, my 7 year old daughter loves to roam the toy aisle, picking out future birthday gifts.

The other day, on a Target run, my daughter asked me “Mommy, What are these big, red balls? Are they for playing on?” Definitely not for playing. It is always concerning when she climbs on top of the ball. She tests her balance. This is scary. My first thought was that the balls served a decorative marketing purpose. This led me to a Google search.

While searching I found, the big red balls are called bollards. Many stores use bollards for safety purposes. For instance, Wal-Mart uses bollards which tend to be long and yellow. Target bollards are two ton balls placed in front of the stores to prevent cars from driving on the sidewalks and into the store. So, while these giant red balls are lovely, their primary use is for safety.

The video below shows a lady who drove over Target’s red balls:

According to The Storefront Safety Counsel, there are about 60 vehicle crashes into commercial buildings per day. Considering the data, it is natural retailers would want to install a preventative measure. The Storefront Safety Counsel released a set of statistics in 2014 that addressed the types of accidents that bollards can prevent. Consider these facts:

The majority of storefront incidents are caused by pedal error, followed by DUI, and operator error

46% of all storefront incidents occur in front of a retail or other commercial building

Young adult drivers, aged 20-29, and the elderly have the highest percentages of incidents at 19% and 14%, respectively.

Related Posts

New Media Access Rules Aim to Broaden White House Press Coverage

At a recent media forum moderated by a prominent journalist, a government press secretary defended the administration’s comprehensive overhaul of press-pool protocols and credentialing procedures. Framing the…

Georgia Prosecutor Ordered to Pay $54,000 Over Public Records Violation

A county district attorney in Georgia has been ordered to pay over $54,000 in legal fees for violating the state’s Open Records Act. The issue arose when…

UPS To Cut 20K Jobs And Close Over 160 Locations

UPS to Cut 20,000 Jobs and Close 164 Facilities Amid Economic Shifts United Parcel Service (UPS) has announced plans to lay off 20,000 employees and close 164…

‘Best Position For Conservative Victories’: Johnson Unveils Plan To Avoid Govt Shutdown

House Speaker Mike Johnson introduced a two-step plan, the “Further Continuing Appropriations and Other Extensions Act of 2024,” to prevent a government shutdown. It splits funding deadlines,…

Farewell To The Legend Actor – Look Where He’s Heading

Richard Gere Sells Connecticut Estate for Nearly $11 Million as He Prepares for New Life in Spain Veteran actor Richard Gere is closing a significant chapter in…

I stopped by McDonald’s for a quick meal and overheard a mom talking to her little girl

I stopped by McDonald’s for a quick meal one evening and couldn’t help overhearing a quiet exchange between a mother and her young daughter at the next…

Leave a Reply

Your email address will not be published. Required fields are marked *